Privacy Policy
GDPR compliant. Last updated: 13/02/2026
1. Data controller
Gemwheels is the data controller for the personal data we collect. Our contact details are on the Contact page.
2. What we collect
We collect name, email, phone, address (where relevant), vehicle and listing data, payment information (processed by Stripe), and usage data (e.g. IP, browser) necessary to run the platform and comply with law.
3. Legal basis & purposes
We process data on the basis of contract (providing our services), consent (marketing, cookies where required), and legitimate interests (security, analytics, improving the service). We use data to operate the platform, process payments, send service communications, and improve our offering.
4. Your rights (GDPR)
You have the right to access, rectify, erase, restrict processing, data portability, and to object. You may withdraw consent where we rely on it. You have the right to complain to the ICO (ico.org.uk).
5. Retention & security
We retain data only as long as needed for the purposes above or for legal obligations. We implement appropriate technical and organisational measures to protect your data.
6. Cookies
See our Cookie Policy for how we use cookies and similar technologies.